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Brandy Melville: The Controversial Brand that Sells Exactly What

Brandy Melville: The Controversial Brand that Sells Exactly What

Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."

SELLING Brandy Melville Summer COLLECTION! - Tops & blouses

1994105wangyue Ewha [Brand Communication]

Teen-Favored Retailer Brandy Melville is Suing Over Copycat Tees and Stickers - The Fashion Law

When One Size Doesn't Fit Most

Brandy Melville Epitomizes What's Wrong with Our Society

Why do people hate Brandy Melville for specializing in petite clothing, but are okay with stores like Lane Bryant? - Quora

Consumer Psychology, Ewha [Brand Communication]

SELLING Brandy Melville Summer COLLECTION! - Tops & blouses

Brandy Melville a.k.a Brandy Evil

Shop Talk: Brandy Melville; Boss Robot Hobby; Azalea

Case Studies in Strategic Communication

The Many Problems With Brandy Melville – The Willistonian, Est. 1881

Brandy Melville's one size fits all standard is outdated - METEA MEDIA

SELLING Brandy Melville Summer COLLECTION! - Tops & blouses

Brand Profile on Brandy Melville: The Casual Clothing Line known for “One Size Fits All” clothes